Wax is Dead is a UK-based manufacturer and supplier of ceramic coatings. They provide high-quality vehicle protection and detailing solutions for professional and consumer markets.
Wax is Dead required a state-of-the-art website redesign to establish itself as a premier player in the ceramic coating industry.
The primary objectives for this project were to increase the number of leads from detailing companies, increase the consumer shop conversion rate, improve the handling of ceramic coating application warranties, and simplify the order purchasing process for detailing studios.
This project required a variety of bespoke features. These included custom product videos and photography to showcase the quality of the coatings and products, a mobile responsive design to cater to all users and a dedicated order page for business customers that lists products in a table for easy bulk ordering.
A custom warranty registration form was also developed, which alerts staff of new submissions and stores entries in a searchable database integrated into the website’s backend dashboard. This facilitates easy access and management of records.
Finally, an interactive installer finder tool was developed to help customers locate their nearest certified installer, and showcase Wax is Dead’s global reach.
The main challenge was creating a site that catered to two different audience types: business and consumer customers. The site should be easy to navigate and simple for users to locate information.
To overcome this, careful planning of the site’s structure and layout was required to produce a user-friendly result that effectively served both audience types.
The new website has proven to be highly successful. It has led to a 63.46% increase in search traffic, a 253.99% increase in revenue, and a six-fold increase in B2B leads.
The site’s unique design and improved business processes have enhanced Wax is Dead’s business operations and customer relationships.
After you submit this form, I will contact you via email within 24 working hours to arrange a convenient time to go over your requirements.
I’ll be in touch via email within 24 working hours to confirm our next steps.