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Freshlayers is a specialist vehicle protection company based in Chichester, West Sussex. They have carved out a niche for themselves in the market with their expertise in Paint Protection Film, Ceramic Coating, and Window Tint applications.
Despite their proficiency and reputation in the industry, their previous website was underperforming in terms of lead generation. They were heavily reliant on word-of-mouth referrals and recognized the need for a website redesign to attract more online leads.
The primary objective of this project was to transform the website into a powerful lead generation tool. The old website was only sporadically producing leads, and the client was keen to leverage their online presence to attract a more consistent and reliable stream of potential customers. The goal was not just to increase the quantity of leads but also to improve their quality, ensuring that the leads were highly targeted and more likely to convert.
The project’s key features were designed to educate visitors about each service in a clear, engaging, and comprehensive way. This was achieved through the use of well-structured content, engaging visuals, and clear explanations of the benefits of each service. The aim was to demystify the services offered by Freshlayers and to present them in a way that was easy for potential customers to understand and appreciate.
The main challenge was to ensure the website could convert traffic into leads effectively. A visually appealing website is only as good as its ability to generate business. To address this, I strategically placed multi-step lead generation forms and call-to-action buttons at key areas throughout the site.
These were designed to capture the attention of visitors and encourage them to take the next step. To build trust and showcase the quality of Freshlayers’ work, I incorporated viral videos they had produced into the site. These videos served as social proof, demonstrating the company’s expertise and the satisfaction of their previous customers.
The redesigned website has led to a significant increase in leads. From generating the odd lead here and there, the site is now generating 1-3 leads per day. This represents a substantial increase in potential business for Freshlayers.
The client reported that they earned back the cost of the website within just two weeks, demonstrating the effectiveness of the redesign. This project not only improved the company’s online presence but also had a direct and immediate impact on their bottom line.
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