Abode is a Manchester-based property management company and lettings agent that prides itself on helping landlords maximize their return on investment. Recognizing the need for a brand refresh and a new marketing and SEO strategy, Abode approached me with existing mockup designs for its new website. My role was to bring these designs to life, transforming them into a fully functioning, responsive website on the WordPress platform.
The primary objective of this project was to create a website that had the specific functionality Abode required to execute its lead generation strategy effectively. This was not just about turning a design into reality; it was about developing a platform that could actively support Abode’s business objectives and contribute to its growth.
The project’s key features were carefully designed to provide Abode with a platform that allowed for effective lead generation and comprehensive user interaction tracking. These included the development of a responsive design from their site mockups, ensuring that the site would perform optimally on all devices. A multi-step lead gen form was integrated with Google Maps for address validation, providing a user-friendly interface for potential clients and ensuring the accuracy of submitted information. The site was also integrated with “Active Campaign CRM” to capture leads in a GDPR compliant way, ensuring that Abode could build its client base while adhering to data protection regulations.
The outcome is a unique, fully responsive website that provides Abode with all of the requested features and functionality to take their lead generation to the next level. The site not only looks great but also serves as a powerful tool for Abode’s marketing and SEO strategy, helping them to attract and engage with potential clients more effectively. The successful completion of this project has positioned Abode to leverage their online presence for business growth, demonstrating the power of a well-designed, functional website.
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