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WholyMe is an award-winning CBD-based health and wellness brand that has carved out a niche for itself in the market. They produce a range of products, including drops, balms, and bath salts, designed to aid the recovery of tired muscles and joints for improved well-being. Despite their success, they found themselves constrained by the limitations of their Shopify platform.
Celine, the company’s founder, recognized the need for greater control and flexibility over their online presence and decided that migration to WordPress & WooCommerce was the best way forward. I was brought on board to oversee this critical transition and to redesign the website to better reflect the brand’s identity and values.
The main goal for this project was to successfully migrate the site from Shopify to WordPress and WooCommerce. This was a complex task that involved transferring all site data, including customer details, order histories, and product data. In addition to the migration, the client also wanted a fresh redesign of the home page and product pages, as well as the addition of several new features to enhance the site’s functionality and user experience.
The project’s key features were designed to provide WholyMe with a platform that offered greater control over their business operations and customer interactions. These included a store locator to help customers find physical stores that stock their products, a cart abandonment feature to re-engage customers who had left the site without completing a purchase, a refer-a-friend program to incentivize word-of-mouth marketing, a bespoke currency converter to cater to a global audience and a subscription option for their products.
The biggest challenge on this project was the data migration from Shopify to WooCommerce. These platforms have different data structures, which made the migration process complex. To overcome this, I created an importable CSV file that mapped the data from Shopify to the correct locations within WordPress. This process was tested multiple times to ensure a successful import. Another significant challenge was replicating the site’s design on the new platform, as Shopify designs are not directly importable to WordPress. I had to recreate the site from scratch on WordPress, meticulously ensuring that it matched the original design on Shopify and met the client’s high standards.
The result is a bespoke, easy-to-use website that gives WholyMe complete control and ownership over their online presence. The successful migration and redesign have not only provided WholyMe with a robust and flexible platform that can support their business growth but also enhanced the shopping experience for their customers. The new features, such as the store locator and cart abandonment tool, have added value to the user experience, while the bespoke currency converter and subscription option have broadened the site’s appeal to a global audience.
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