Accepting Projects For Jan 2025

Contact Me

Client Overview

Social Soda is a vibrant and innovative social media agency based in Carlisle, U.K. The agency specialises in helping businesses harness the power of social media to grow their brands. Alongside their core services, Social Soda has expanded into new ventures, including a podcast studio for hire and a social media training academy. With a strong reputation for delivering creative strategies, Social Soda is committed to empowering businesses to succeed online.

Project Goals

Social Soda approached me to redesign their website with the following objectives:

  1. Refresh the design to align with their updated branding: professional, editorial, and sleek (black and white with pops of colour from images).
  2. Improve the user experience and navigation.
  3. Showcase their core services on individual, SEO-friendly pages.
  4. Promote new business ventures, including the podcast studio and training academy.
  5. Advertise upcoming community events.
  6. Position the website as a valuable resource by incorporating social media guides, tips, and free downloads.
  7. Drive conversions through clear calls to action.

Key Features and Functionalities

  • Modern, Bespoke WordPress Design: Created a custom editorial-style website with a sleek black-and-white aesthetic and vibrant imagery to reflect Social Soda’s creative yet professional identity.
  • Dedicated Service Pages: Developed individual pages for each service, including social media strategy, advertising, and content creation, to enhance SEO and clarity for potential clients.
  • Podcast Studio Section: A dedicated page promoting the studio’s availability for hire, with booking information and professional imagery.
  • Academy Page: Highlighted the new range of social media courses, detailing offerings and benefits.
  • Community Events Listing: Integrated a section to promote upcoming events and activities hosted by Social Soda.
  • Resource Hub: Added a blog and downloadable resources section to engage visitors and provide ongoing value.
  • Responsive Design: Ensured seamless functionality and aesthetic across desktop, tablet, and mobile devices.

Challenges and Solutions

  • Challenge: Transitioning from a single-service page structure to individual service pages without losing existing SEO rankings.
    • Solution: Conducted a thorough SEO audit and implemented 301 redirects to maintain traffic while optimising the new pages with targeted keywords and meta descriptions.
  • Challenge: Incorporating multiple new features (e.g., podcast studio, academy) while keeping the site user-friendly.
    • Solution: Designed a clean navigation system and strategically placed calls to action to guide users through the site.
  • Challenge: Aligning the new design with the updated branding while maintaining functionality.
    • Solution: Balanced an editorial-style design with user-friendly elements, ensuring the site’s look matched Social Soda’s creative professionalism.

Results

  • Enhanced User Experience: Improved site structure and navigation make it easier for visitors to find information and explore services.
  • Improved SEO: New service pages and optimised content have increased search engine visibility.
  • Increased Engagement: The addition of the resource hub and event listings has boosted visitor interaction and time on site.
  • Stronger Branding: The bespoke design reinforces Social Soda’s professional and creative identity, positioning them as leaders in their field.
  • New Opportunities: Clear promotion of the podcast studio and academy has generated significant interest, driving inquiries and bookings.

Want to join my clients in getting results?

Fill out my contact form to book your FREE 30-minute discovery call and:

  • Clarify your needs and goals
  • Identify the challenges you're facing
  • Discuss potential solutions
  • Get answers to your questions
  • Receive a custom quote for your website design project
  • Know your next steps

After you submit this form, I will contact you via email within 24 working hours to arrange a convenient time to go over your requirements.

Thank you for the opportunity!

I’ll be in touch via email within 24 working hours to confirm our next steps.